I don't have facebook (because I despise it), so I have not seen this personally, but if 99.9% of Weatherby's attention is there (tactical business mistake), it's only a matter of time before this site comes down. People aged 50-65 have the most disposable income (not millennials). Even though most of us have enough rifles and shotguns to serve us for decades, we like to buy new ones, so it's in any company's best interest to maintain a good impression with their core customer base. This seems to be eroding in this case, especially given that Weatherby's most loyal, long-term customers are here. Facebook's credibility has also been eroding, particularly in the past year. Web hits there are not necessarily indicative of actual sales. I've been in advertising and marketing for decades, so I'm not talking out of my butt on this. I also never saw any goodbye from Jameson.