When we launched the Model 307 I knew that most of the Nation guys might not be a big fan. Honestly, I am fine with that. The Mark V isn't going anywhere, nor is the Deluxe. The Model 307 didn't replace anything. It is filling in a gap between the Vanguard and Mark V. The entry price point is several hundred dollars above the Vanguard. The 307 is made in USA and the Vanguard is Japan, as you know. Weatherby has limited capacity in Japan whereas the Model 307 will be built in Sheridan and we will be able to adapt quick to the demands of the market. The Vanguard will still appeal to the customer looking for value in a sub $1,000 rifle. The Model 307 will appeal to those wanting the flexibility out of an action built with compatibility in mind and the Mark V will continue to appeal to those wanting something strong, different, classic and original built to handle the largest of shoulder fired rounds.
All those things to say, The Model 307 isn't meant to replace the Vanguard or Mark V, just merely compliment it. The compatibility with aftermarket triggers, stocks, scope mounts, rails, etc... that the 307 will have is extensive. Honestly, it is built with a different customer in mind. The longtime loyal Weatherby user and customer may not like it, but it will most likely bring thousands of new customers into the Weatherby family and they may end up falling in love with a Mark V later. As you can understand, reaching out to potential new customers is just good business...and helps the overall brand and product line up.
We will continue product development in other areas as well, including cartridges and the Mark V. The Model 307 does not mean we are done developing things in our legacy lines. Rather, the continued growth of the Weatherby brand through various offerings only means that we will have more resources to innovate and develop across the brand.
Since moving to Wyoming, Weatherby has expanded our in house capabilities tremendously. We have doubled the size of our workforce, taken considerable market share, launched two new cartridges, started building carbon fiber stocks, brought ammunition loading back in house, grew our machining center significantly, developed and launched a new action...and the list goes on. I couldn't be more proud of our team and what we have collectively been able to accomplish since our relocation. The future is bright fellas and I couldn't be more excited about what lies ahead. Thanks for your support over the years and for sticking around! Oh, and for all you "wood stock" fellas out there...I'll get you something new in the Mark V one of these days...just remain patient. I got some things in the works.
Adam