You know....you're right. The Weatherby is the rifle for the open west. Think Weatherby and you think long shots on big mulies or elk. Whitetails are cool, but think Eastman's Hunting Journal and three things come to mind, Weatherby, mulies and elk. They could use some other animals representative of the west as well.
It's a great site not matter what's on top though. It has the big "W" we all are here for anyway.